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HELPING YOU BECOME MORE EFFICIENT IN YOUR 'GO TO MARKET' ACTIVITIES

HELPING YOU BECOME MORE EFFICIENT IN YOUR 'GO TO MARKET' ACTIVITIESHELPING YOU BECOME MORE EFFICIENT IN YOUR 'GO TO MARKET' ACTIVITIESHELPING YOU BECOME MORE EFFICIENT IN YOUR 'GO TO MARKET' ACTIVITIES

HELPING YOU BECOME MORE EFFICIENT IN YOUR 'GO TO MARKET' ACTIVITIES

HELPING YOU BECOME MORE EFFICIENT IN YOUR 'GO TO MARKET' ACTIVITIESHELPING YOU BECOME MORE EFFICIENT IN YOUR 'GO TO MARKET' ACTIVITIESHELPING YOU BECOME MORE EFFICIENT IN YOUR 'GO TO MARKET' ACTIVITIES

Our Story

With over 25 years across big corporate organisations in leadership roles, we now advise businesses on how to maximise growth by working on the effectiveness and alignment of your commercial and sales channels.  


Our backgrounds range from building and leading high calibre sales and commercial teams with a passion for first class execution.


We understand the channel, how it works, what motivates and makes a difference from a direct and channel perspective

WHY CHANNELGURU?

EXECUTION EFFICIENCY HEALTHCHECK

Steve Jobs quote on importance of execution
Radar chart showing scoring for each team and relative dominance areas

Be the best at Go To Market

 Imagine being able to assess your execution and give it an efficiency score! Then take that score and look at the gaps that are stopping you from getting to 100%. 

Take the healthcheck

WHAT WE DO

Board Advisory

Building your channel and proposition

Board Advisory

Board room discussion

Strategic support to your board and senior teams.  Helping and challenging you around business planning, funding, commercial and operational functions

Coaching

Building your channel and proposition

Board Advisory

One to one coaching

One to one coaching to prepare and guide your teams through execution and transformation

Building your channel and proposition

Building your channel and proposition

Building your channel and proposition

Building blocks for building your channel and proposition

Market sizing and trends, customer preferences, competitor analysis, recruiting your channel, operating models and key performance indicators

Direct vs Indirect distribution

Direct vs Indirect distribution

Building your channel and proposition

Scales balancing direct and indirect channels

How best to select and combine your choice of channel strategy to deliver the optimum result

Partner Programmes

Direct vs Indirect distribution

Working with partners

STAMP methodology to assess and plan a partner programme

Review existing or developing new programmes with our STAMP methodology

Working with partners

Direct vs Indirect distribution

Working with partners

Shaking hands on a partnership

Partner identification and selection, contracting and negotiating, implementing commercial incentives right through to managing your partner channel

Creating Partnering Strategies

Motivating and Developing your channel

Motivating and Developing your channel

Creating partner strategies

One size rarely fits all!  Segmenting your market and partner selection is key to delivering profitable growth 

Motivating and Developing your channel

Motivating and Developing your channel

Motivating and Developing your channel

Motivating and developing your channels to achieve success

Having the right incentives are essential to get the behaviours you need to achieve your objectives

Training & Development

Motivating and Developing your channel

Training & Development

Training, accreditation and development

We can help build training materials, programmes and provide negotiation skills training to ensure your employees or partners perform at their best

Blogs

Our people

Gary Hill

Gary Hill

Nick Birtwistle

Nick Birtwistle

Gary’s experience has been gained selling through the Indirect channel into every customer segment (from consumer to small business, mid-market, large corporate and public sector. 

more on gary
Nick Birtwistle

Nick Birtwistle

Nick Birtwistle

Nick Birtwistle

With over 25 years experience across telco, IT and SaaS markets, Nick has worked in every customer segment from Consumer through to Multi-national Coroprate...


More on Nick

CLIENT EXAMPLES

Building a partner programme - IT SaaS

Building a partner programme - IT SaaS

Building a partner programme - IT SaaS

IT SaaS client example

ChannelGuru provided market insight, market sizing statistics, proposition design and distribution channel recommendations.



More

Interim management - Start Up

Building a partner programme - IT SaaS

Building a partner programme - IT SaaS

Startup client example

ChannelGuru worked with the board of a startup to define their strategy for distribution and pricing, develop the proposition and negotiated contracts with customers and supply partners.


More

Board advisory - National Retailer

New market opportunity - Network provider

New market opportunity - Network provider

National retailer client example

Working in conjunction with a global practice, ChannelGuru advised the practice team on a review of a new product category and strategic separation of a national consumer electronics retailers business.

More

New market opportunity - Network provider

New market opportunity - Network provider

New market opportunity - Network provider

Mobile network operator client example

ChannelGuru provided market insight, market sizing statistics, proposition design and distribution channel recommendations.



More

Some of the brands we have worked in or with

SEE HOW WE CAN HELP YOU OPTIMISE YOUR GO TO MARKET

CONTACT US

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