EXECUTION EFFICIENCY HEALTHCHECK
Be the best at Go To Market
Imagine being able to assess your execution and give it an efficiency score! Then take that score and look at the gaps that are stopping you from getting to 100%.
TOOLKITS TO MEASURE EFFECTIVENESS
STAMP Assessment and Planning Tool
We have designed our own model to help you assess your partnering capability and execution using a simple tool called STAMP:
S = Support & Simplicity - key to making it simple for partners to work with you. A real area of differentiation allowing partners to work in a low-touch way and free up valuable resource to focus on growing business together.
T = Terms - attractive commercial terms motivate everyone in the chain. The right incentives and commercial construct are essential to get the focus desired from both parties.
A = Access & Alignment - having a proposition which is easy to find and buy into makes onboarding easier. Having aligned objectives between you and your partners will drive focus towards you and prevent unnecessary friction and channel conflict.
M = Marketing - How you and your partners go to market and the tools you make available will determine how well you can execute. Joint activities such as lead generation, events as well as co-branding and co-funding help to align objectives, create traction and optimise execution.
P = Proposition & Partner Programme - having the right number of USPs, features and competitiveness is essential for any partner to feel they can differentiate with your proposition. This has a direct consequence on the level of focus and investment the partner is prepared to make. Wrapping this within a partner programme provides a framework for you and your partners to grow and share success.