Every business needs a partner strategy to maximise value.

Nick’s experience has been gained across every customer segment (from consumer to small business, mid-market, large corporate, public sector, and multi-national global organisations).

Nick has managed P&Ls in excess of £2.5bn for multi-national organisations and held senior director positions across commercial and operational disciplines.

After big corporate, Nick moved into the start-up world, where he built a successful Unified Communications business serving wholesale partners globally with a white labelled Telecoms and SaaS proposition 

Throughout his career, Nick has been responsible for some of the UK’s firsts in channel, including creating the UK’s first Total Communications partner programme spanning a multitude of resellers, partners, and strategic alliances. 

In the consumer space, Nick took prepay mobile phones to mass market across multiple retail, mail order, specialist, and distribution channels. He also pioneered the shift from volume to value based commercial terms improving profitability across the sector.

Nick has led teams responsible for indirect relationships with all types of partners (from distributors, global system integrators, multiple retailers, and specialist national and independent retailers)

After 25 years in big corporate and alongside the start-up, Nick is now an advisor and mentor to businesses across IT, Telecoms and SaaS markets with a particular focus on improving capability and execution across direct and indirect routes to market.

• Enabling low-cost growth from ‘start-up to scale-up and beyond’ through organisational design and strong execution.
• Writing business plans and information memorandums to deliver clear vision, strategy, financial modelling and exit plan options.
• Commercial expertise gained across every customer segment through working in big corporate and start-up/small business.
• Ability to apply a hands-on approach to the commercial levers across any organisation, large or small.
• Developing and coaching teams to focus on the USPs of the proposition to deliver high win rates and low churn.
• Evaluating and design of go to market materials to enable effective execution both internally and externally to the customer and market.
• Experienced in evaluating and reviewing the right KPIs to track commercial and operational performance.
• Building high performing sales teams capable of significant diversification in cross and up-selling of products and services.
• Ensuring compensation plans are aligned to business objectives and KPIs.
• Coach to senior leaders and managers to improve capability and execution.
• Passionate about the partner channel and builder of programmes delivering long term value and strategic relationships.
• Tackling the commercial challenges within a business looking at improving profitability, transforming commercial models, and pricing options.
• Built businesses and large client relationships across UK and global markets.
• Building strong engagement with stakeholders across investor and analyst communities.
• Mentor, coach, and public speaker