Network Operator - new market opportunity

ChannelGuru were commissioned to scope the opportunity for a network operator to expand their portfolio into the Unified Communications market.

Key advisory areas:

• Working across multiple teams within the client organisation 

• ChannelGuru provided thought leadership to board level workshops

• Researched the market to provide market insight, opportunity sizing and competitor benchmarking

• Developed end user and wholesale pricing strategies to allow a disruptive market entry

• Created a strategic go to market plan with a phased approach to enter all Enterprise customer segments.