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With over 25 years across big corporate organisations in leadership roles, we now advise businesses on how to maximise growth by working on the effectiveness and alignment of your commercial and sales channels.
Our backgrounds range from building and leading high calibre sales and commercial teams with a passion for first class execution.
We understand the channel, how it works, what motivates and makes a difference from a direct and channel perspective


Imagine being able to assess your execution and give it an efficiency score! Then take that score and look at the gaps that are stopping you from getting to 100%.

Strategic support to your board and senior teams. Helping and challenging you around business planning, funding, commercial and operational functions

One to one coaching to prepare and guide your teams through execution and transformation

Market sizing and trends, customer preferences, competitor analysis, recruiting your channel, operating models and key performance indicators

How best to select and combine your choice of channel strategy to deliver the optimum result

Review existing or developing new programmes with our STAMP methodology

Partner identification and selection, contracting and negotiating, implementing commercial incentives right through to managing your partner channel

One size rarely fits all! Segmenting your market and partner selection is key to delivering profitable growth

Having the right incentives are essential to get the behaviours you need to achieve your objectives

We can help build training materials, programmes and provide negotiation skills training to ensure your employees or partners perform at their best

Gary’s experience has been gained selling through the Indirect channel into every customer segment (from consumer to small business, mid-market, large corporate and public sector.

With over 25 years experience across telco, IT and SaaS markets, Nick has worked in every customer segment from Consumer through to Multi-national Coroprate...

ChannelGuru provided market insight, market sizing statistics, proposition design and distribution channel recommendations.

ChannelGuru worked with the board of a startup to define their strategy for distribution and pricing, develop the proposition and negotiated contracts with customers and supply partners.

Working in conjunction with a global practice, ChannelGuru advised the practice team on a review of a new product category and strategic separation of a national consumer electronics retailers business.

ChannelGuru provided market insight, market sizing statistics, proposition design and distribution channel recommendations.








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